![]() Medium width font styles are preferable for reading, while other variants - condensed and extended - are very specific and have distinct emotional associations. Extra condensed font - Reforma Grotesk Medium, regular width font - Pragmatica Book, extra extended font - Europe Extended. Width of the font characters, just as their weight, is quickly recognized and strongly affects readability and visibility of a piece of writing. Such font styles provoke a quick emotional response, that’s why they are often used in games, advertising, and show business. Extrabold Fontsīlack fonts create a feeling of heaviness, power and enhance the existing properties of the font, which are impossible to convey with more neutral styles that lack the weight. Once you spend enough time looking at such font, your brain becomes familiar with it and adapts. They are not very easy to read, but you have no choice. Bold Fontsīold font styles are designed to draw attention to short phrases. Due to this they are used for emphasis in the text, as well as in logos. Semibold font styles contain maximum uniqueness of shape, retain readability and add value to the text. It comes as no surprise that such font styles are widespread in cosmetic field and in everything that is close to the body from undergarments to wearable gadgets. Hence it carries the connotation of sensitivity and care. ![]() A phrase in such font wouldn’t catch your attention (unless you want it to) it can be “switched off” just by shifting your glance. Thin or light font styles are pleasant to look at as a linear drawing. They have the most readable grapheme, which is why regular weight is perfect for reading. Regular font styles are neutral they are least affected by optical distortion or poor sharpness. Thin, Regular, Black styles of Kazimir Text typeface. ![]() ![]() Light and bold font styles are more expressive as they convey a whole range of emotions, from delicacy to rudeness. The main types of font weight are light, regular, and bold. The font weight is often the first thing we notice. Here we explain which fonts you should use for different industries and how even the smallest change in font details will alter the reader’s attitude towards the content. These secret agents of visual communication work with the subconscious of the viewer. If you are interested in design language, you will find a short Font-Human phrase book here.įonts play an essential role in design - they set the mood, evoke emotions, and help form an opinion before you get to read the text. It contains links to all the font examples. This is an extended version of the popular article initially written for Depositphotos blog. ![]()
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